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Course Information

Health Care Planning & Marketing (HCM 0440 (UG11))

Term: Fall Term 2011 (UNDG)

Schedule

Mon-Wed, 2:30 PM - 3:50 PM (8/20/2011 - 12/10/2011) Location: SCMP (Anheuser Busch Schl/Bus A08 - Lecture Only)

Description

Examines the importance of health care planning and marketing as the health care market changes from a seller's market to a buyer's market. The course is designed to develop a student's understanding and skill in the planning process including the concepts and procedures of strategies, problem solving, analyzing decision making, implementation, and other related topics.