Help

Course Information

Health Care Planning & Marketing (HCM 0440 (UG12))

Term: Fall Term 2012 (UNDG)

Faculty

Alice Stanley
Email address is hidden, click here to email

Schedule

Sat, 12:30 PM - 5:00 PM (8/18/2012 - 12/8/2012) Location: SCMP (Anheuser Busch Schl/Bus C06 - Lecture Only)

Description

Examines the importance of health care planning and marketing as the health care market changes from a seller's market to a buyer's market. The course is designed to develop a student's understanding and skill in the planning process including the concepts and procedures of strategies, problem solving, analyzing decision making, implementation, and other related topics.