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Course Information

Health Care Planning & Marketing (HCM 0440 (UG15))

Term: Spring Term 2016 (UNDG)

Schedule

Tue, 5:30 PM - 8:10 PM (1/9/2016 - 5/7/2016) Location: MAIN (Henry Givens Admin Bldg 122 - Lecture Only)

Description

Examines the importance of health care planning and marketing as the health care market changes from a seller's market to a buyer's market. The course is designed to develop a student's understanding and skill in the planning process including the concepts and procedures of strategies, problem solving, analyzing decision making, implementation, and other related topics.