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Course Information

Health Care Planning & Marketing (HCM 0440 (UG16))

Term: Spring Term 2017 (UNDG)

Faculty

Paula Sigman Ph.D.
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Schedule

Thu, 5:30 PM - 8:10 PM (1/7/2017 - 5/10/2017) Location: MAIN (Henry Givens Admin Bldg 315 - Lecture Only)

Description

Examines the importance of health care planning and marketing as the health care market changes from a seller's market to a buyer's market. The course is designed to develop a student's understanding and skill in the planning process including the concepts and procedures of strategies, problem solving, analyzing decision making, implementation, and other related topics.