Principles of Marketing (MRKT0320 (UG11))
Term: Fall Term 2011 (UNDG)
Tue-Thu, 9:30 AM - 10:50 AM (8/20/2011 - 12/10/2011) Location: SCMP (Anheuser Busch Schl/Bus C06 - Lecture Only)
This course covers topics in marketing as they relate to management, channels of distrubtion, trends in selling, consumer behavior, promotion, pricing policies, research, communications, government regulations, and other related topics.