Principles of Marketing (MRKT0320 (UG14))
Term: Spring Term 2015 (UNDG)
Mon-Wed, 5:30 PM - 6:50 PM (1/10/2015 - 5/9/2015) Location: MAIN (Henry Givens Admin Bldg 204 - Lecture Only)
This course covers topics in marketing as they relate to management, channels of distrubtion, trends in selling, consumer behavior, promotion, pricing policies, research, communications, government regulations, and other related topics.