Principles of Marketing (MRKT0320 (UG24))
Term: Fall Term 2024 (UNDG)
Mon-Wed, 2:00 PM - 4:30 PM (10/14/2024 - 12/7/2024) Location: MAIN (Henry Givens Admin Bldg 204 - Lecture Only)
This course covers topics in marketing as they relate to management, channels of distrubtion, trends in selling, consumer behavior, promotion, pricing policies, research, communications, government regulations, and other related topics.