Mrktng Chnl/Distrib. System (MRKT0325 (UG13))
Term: Spring Term 2014 (UNDG)
Mon, 7:00 PM - 9:40 PM (1/11/2014 - 5/10/2014) Location: MAIN (Henry Givens Admin Bldg 203 - Lecture Only)
This course covers topics in institutional structures, channel structures, promotion, pricing, product assortment, external influences on marketing channels and distribution systems and other related topics.