Advertising (MRKT0330 (UG12))

Term: Fall Term 2012 (UNDG)

Faculty

Kerwin O. LayShow MyInfo popup for Kerwin O. Lay

Email address is hidden, click here to email

Schedule

Wed, 5:30 PM - 8:10 PM (8/18/2012 - 12/8/2012) Location: SCMP (Anheuser Busch Schl/Bus C10 - Lecture Only)

Description

This course covers topics in advertising, promotion, planning, strategies, media selection, personal selling, and other related topics.