Advertising (MRKT0330 (UG12))

Term: Spring Term 2013 (UNDG)

Faculty

Kerwin O. LayShow MyInfo popup for Kerwin O. Lay

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Schedule

Mon-Wed, 5:30 PM - 6:50 PM (1/5/2013 - 5/4/2013) Location: SCMP (Anheuser Busch Schl/Bus C07 - Lecture Only)

Description

This course covers topics in advertising, promotion, planning, strategies, media selection, personal selling, and other related topics.