Advertising (MRKT0330 (UG13))

Term: Fall Term 2013 (UNDG)

Faculty

Kerwin O. LayShow MyInfo popup for Kerwin O. Lay

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Schedule

Wed, 5:30 PM - 8:10 PM (8/24/2013 - 12/14/2013) Location: SCMP (Anheuser Busch Schl/Bus C10 - Lecture Only)

Description

This course covers topics in advertising, promotion, planning, strategies, media selection, personal selling, and other related topics.