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Course Information

Marketing Management (MRKT0400 (UG11))

Term: Spring Term 2012 (UNDG)

Faculty

Jon K. Olivetti
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Schedule

Wed, 7:00 PM - 9:40 PM (1/7/2012 - 5/5/2012) Location: SCMP (Anheuser Busch Schl/Bus C06 - Lecture Only)

Description

This course covers topics in management decision making, consumer buying practices, user/supplier realtions, bidding and negotiations, target marketing, pricing stategies, and other related topics.