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Course Information

Marketing Management (MRKT0400 (UG15))

Term: Spring Term 2016 (UNDG)

Faculty

Kerwin O. Lay
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Schedule

Wed, 7:00 PM - 9:40 PM (1/9/2016 - 5/7/2016) Location: MAIN (Henry Givens Admin Bldg 216 - Lecture Only)

Description

This course covers topics in management decision making, consumer buying practices, user/supplier realtions, bidding and negotiations, target marketing, pricing stategies, and other related topics.