Marketing Research (MRKT0474 (UG11))
Term: Spring Term 2012 (UNDG)
Tue-Thu, 5:30 PM - 6:50 PM (1/7/2012 - 5/5/2012) Location: SCMP (Anheuser Busch Schl/Bus C10 - Lecture Only)
This course covers topics in problem-solving techniques in relation to data interpretation, surveying techniques, sampling, motivational research, advertising effectiveness, consumer behavior and other related topics.