Marketing Research (MRKT0474 (UG14))
Term: Fall Term 2014 (UNDG)
Tue-Thu, 7:00 PM - 8:20 PM (8/23/2014 - 12/13/2014) Location: MAIN (Henry Givens Admin Bldg 203 - Lecture Only)
This course covers topics in problem-solving techniques in relation to data interpretation, surveying techniques, sampling, motivational research, advertising effectiveness, consumer behavior and other related topics.