Marketing Research (MRKT0474 (UG16))
Term: Spring Term 2017 (UNDG)
Mon-Wed, 7:00 PM - 8:20 PM (1/7/2017 - 5/10/2017) Location: MAIN (Henry Givens Admin Bldg 219 - Lecture Only)
This course covers topics in problem-solving techniques in relation to data interpretation, surveying techniques, sampling, motivational research, advertising effectiveness, consumer behavior and other related topics.