Marketing Research (MRKT0474 (UG17))
Term: Fall Term 2017 (UNDG)
Tue-Thu, 7:00 PM - 8:20 PM (8/19/2017 - 12/9/2017) Location: MAIN (Henry Givens Admin Bldg 203 - Lecture Only)
This course covers topics in problem-solving techniques in relation to data interpretation, surveying techniques, sampling, motivational research, advertising effectiveness, consumer behavior and other related topics.