Marketing Research (MRKT0474 (UG19))
Term: Fall Term 2019 (UNDG)
Tue, 7:00 PM - 9:40 PM (8/24/2019 - 12/14/2019) Location: MAIN (Henry Givens Admin Bldg 201 - Lecture Only)
This course covers topics in problem-solving techniques in relation to data interpretation, surveying techniques, sampling, motivational research, advertising effectiveness, consumer behavior and other related topics.