Marketing Strategies (MRKT0475 (UG19))
Term: Spring Term 2020 (UNDG)
Wed, 7:00 PM - 9:40 PM (1/11/2020 - 5/9/2020) Location: MAIN (Henry Givens Admin Bldg 206 - Lecture Only)
This course covers topics in strategic marketing policymaking in relation to marketing mix, marketing communications, pricing practice, channels of distribution, product selection and other related topics.