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Course Information

Mrktng Chnl/Distrib. System (MRKT0325 (UG13))

Term: Spring Term 2014 (UNDG)

Faculty

Kerwin O. Lay
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Schedule

Fri, 5:30 PM - 10:00 PM (3/7/2014 - 5/10/2014) Location: MAIN (Henry Givens Admin Bldg 201 - Lecture Only)

Description

This course covers topics in institutional structures, channel structures, promotion, pricing, product assortment, external influences on marketing channels and distribution systems and other related topics.