Integrated Marketing Comm (MRKT0340 (UG23))
Term: Spring Term 2024 (UNDG)
Schedule
Tue, 5:00 PM - 7:30 PM (1/6/2024 - 5/4/2024) Location: MAIN (Henry Givens Admin Bldg 311 - Lecture Only)
Description
This course covers the analysis of the current advertising campaigns in terms of research, creative and media strategies used to achieve promotion and marketing mix goals. Students prepare goal-oriented advertising campaigns.