Integrated Marketing Comm (MRKT0340 (UG23))

Term: Spring Term 2024 (UNDG)

Faculty

Anisha MoorheadShow MyInfo popup for Anisha Moorhead

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Schedule

Tue, 5:00 PM - 7:30 PM (1/6/2024 - 5/4/2024) Location: MAIN (Henry Givens Admin Bldg 311 - Lecture Only)

Description

This course covers the analysis of the current advertising campaigns in terms of research, creative and media strategies used to achieve promotion and marketing mix goals. Students prepare goal-oriented advertising campaigns.