Consumer Behavior (MRKT0420 (UG11))
Term: Fall Term 2011 (UNDG)
Tue-Thu, 1:00 PM - 2:20 PM (8/20/2011 - 12/10/2011) Location: SCMP (Anheuser Busch Schl/Bus C12 - Lecture Only)
This course covers topics in the decision making processes used by consumers and industrial users in what, when, where, and why to buy products and services, and other related topics.