Marketing Research (MRKT0474 (UG12))
Term: Fall Term 2012 (UNDG)
Tue-Thu, 7:00 PM - 8:20 PM (8/18/2012 - 12/8/2012) Location: SCMP (Anheuser Busch Schl/Bus C06 - Lecture Only)
This course covers topics in problem-solving techniques in relation to data interpretation, surveying techniques, sampling, motivational research, advertising effectiveness, consumer behavior and other related topics.