Marketing Research (MRKT0474 (UG14))
Term: Spring Term 2015 (UNDG)
Mon-Wed, 7:00 PM - 8:20 PM (1/10/2015 - 5/9/2015) Location: MAIN (Henry Givens Admin Bldg 219 - Lecture Only)
This course covers topics in problem-solving techniques in relation to data interpretation, surveying techniques, sampling, motivational research, advertising effectiveness, consumer behavior and other related topics.