Marketing Research (MRKT0474 (UG15))
Term: Spring Term 2016 (UNDG)
Sat, 12:30 PM - 5:00 PM (1/8/2016 - 2/27/2016) Location: MAIN (Henry Givens Admin Bldg 201 - Lecture Only)
This course covers topics in problem-solving techniques in relation to data interpretation, surveying techniques, sampling, motivational research, advertising effectiveness, consumer behavior and other related topics.