Marketing Research (MRKT0474 (UG17))
Term: Spring Term 2018 (UNDG)
Tue, 7:00 PM - 9:40 PM (1/6/2018 - 5/5/2018) Location: MAIN (Henry Givens Admin Bldg 204 - Lecture Only)
This course covers topics in problem-solving techniques in relation to data interpretation, surveying techniques, sampling, motivational research, advertising effectiveness, consumer behavior and other related topics.