Marketing Strategies (MRKT0475 (UG16))
Term: Spring Term 2017 (UNDG)
Sat, 12:30 PM - 5:00 PM (3/3/2017 - 5/6/2017) Location: MAIN (Henry Givens Admin Bldg 204 - Lecture Only)
This course covers topics in strategic marketing policymaking in relation to marketing mix, marketing communications, pricing practice, channels of distribution, product selection and other related topics.